In a recent study published in The Journal of the Association for Consumer Research, it was found that when trying to lose weight people tend towards eating healthy foods.
The paradox is that people also tend to eat more of the food if they think it is healthy. People believe that healthy food is less filling, therefore they eat more of it, leading to weight gain, not loss.
The paradox is that people also tend to eat more of the food if they think it is healthy. People believe that healthy food is less filling, therefore they eat more of it, leading to weight gain, not loss.
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